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Hong Kong Jockey Club Football Mobile and Tablet Live Center

The Hong Kong Jockey Club is a global leader in providing racing and racecourse entertainment, operating as a membership club and offering responsible sports wagering, lottery services, and charitable contributions to the community. To cater to the needs of mobile device users, the Club has expanded its betting service to mobile and tablets.

For football betting enthusiasts, the mobile app includes a live center specifically designed to provide in-play updates based on goal and match status. These updates range from live statistics and goal alerts to animated live action and live commentaries.

  • ClientHong Kong Jockey Club
  • CategoryUXUI Design
  • PlatformMobile and Tablet - IOS, Android
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Introduction of the App

Target Users
• Primary users: Individuals who bet on soccer
• Secondary users: Individuals who are interested in or willing to join soccer gambling


Goal
• Enable users to easily access essential information such as team rankings, game times, scores, goal count and penalty cards
• Help users master and analyze the latest news of the game more effectively
• Facilitate placing bets during matches
• Bring the excitement of the games closer to users than ever before


Challenge
• Digitize soccer games and provide live information to users
• Constantly update match news, graphics and videos to ensure the latest content is available
• Allow users to understand the match status at any given time
• Ensure accurate commentaries to assist users in making informed betting decisions


User Journey with Storyboard

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Previous ProjectShangri-La Internal Presentation Table Kit
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