UXUI & Multimedia Specialist
Freelancer
June 2023 - Present

• Created and implemented creative solutions for diverse clients
• Conducted in-depth analysis of business needs and identified areas for improvement through data analytics, user research, prototypes and usability tests
• Managed project schedules
• Collaborated with different business units and developers as required
• Demonstrated excellent coordination skills with clients and vendors

Remote Senior UXUI Specialist
DFS Group Limited
Jan 2023 - May 2023
Sep 2022 - Nov 2022

• Developed UX materials, including user personas, user flows, wireframes and prototypes, to convey design concepts and solutions effectively
• Created visually appealing UI designs that aligned with the brand's visual identity and user expectations
• Collaborated closely with different business units and developers, actively engaging in discussions and incorporating feedback to refine and improve the designs

Senior UX & Research Specialist
eLab Technology (Asia)
A.S. Watson Group
Apr 2021 - Apr 2022

• Communicated with multiple stakeholders to coordinate efforts in developing new or existing services for Money Back, Watson’s Wine and Fortress
• Shaped concepts, saw them through detailed design and implemented across web and various mobile platforms
• Presented and promoted design solutions effectively
• Gathered relevant data through UX research, testing and interviews to enhance product development actively
• Utilized qualitative and quantitative insights from research to understand users, inform design decisions and suggest strategic business direction throughout the product life cycle
• Directed design team and vendors by defining working processes, analyzing collected research data, UXUI principles and goals, in addition to providing day-to-day mentoring

Founder / UXUI & Multimedia Specialist
K Interactive Studio
Apr 2020 - Mar 2021

• Created and implemented creative solutions for start-up and technology companies
• Conducted in-depth analysis of business needs and identified areas for improvement through data analytics, prototypes, usability tests and user research
• Managed project schedules
• Coordinated with different business units and developers as required
• Demonstrated excellent coordination skills with clients and vendors

Senior UX Designer
Cityline (Hong Kong) Limited
May 2019 - Mar 2020

• Gathered and evaluated user requirements in collaboration with business analysts, developers and the marketing department
• Created web and mobile applications design solutions, including site maps, user flow diagrams, wireframes and prototypes
• Identified and troubleshooted UXUI problems, focusing on user-centered design principles to optimize existing product designs
• Conducted ongoing user research through interactive design testing using prototypes, usability tests, user research and enhanced products based on user feedback

Senior Designer
McCann Worldgroup Hong Kong
Jan 2014 - Aug 2019

• Designed high-quality digital campaigns and UXUI solutions in collaboration with development team and account servicing team
• Evaluated designs and made critical decisions using available data and creative research techniques
• Worked closely with account servicing team on sales presentations and creative project pitching

Senior Designer - UXUI
MTel Limited
Sep 2012 - Nov 2013

• Identified design problems and provided web, mobile applications solutions
• Created user flows, wireframes and prototypes based on business requirements
• Contributed to research, conception, sketching, prototyping and user testing of digital products
• Collaborated with developers to ensure an intuitive user experience on various digital products
• Provided supervision and guidance to junior designers in a senior role

Multimedia Designer
McCann Worldgroup Hong Kong
Jan 2010 - Aug 2012

• Created social media games, animations, digital banners and EDMs from concept to completion
• Managed outsourced jobs and coordinated with vendors
• Assisted with special projects as assigned

Junior Designer (Internship)
Maxi Communications Ltd.
Mar 2009 - Jun 2009

• Researched and analyzed market trends for corporate identity projects
• Created designs, concepts and brand guidelines based on knowledge of layout principles and aesthetic design concepts

Junior Designer (Internship)
MRM Worldwide
Jun 2008 - Sep 2008

• Designed digital banners and advertisements from concept to completion
• Organized layout design files for final print